Sport Media Pearl Awards.
Humanity’s love of sport is global, transcending national and cultural divisions and encompassing some of the most noble human aspirations and qualities.
Sport recognition tends to be confined to athletes and players, leaving sport storytellers - those who bring the exciting world of sport to the ordinary enthusiast – underappreciated.
The Sport Media Pearl Awards, managed by AIPS (International Sports Press Association) and hosted by Abu Dhabi Media, is a new platform for the celebration and development of sport media excellence among key industry practitioners and enthusiasts around the globe.
The Sport for a Better World is a special award dedicated to coverage of a sporting initiative, on traditional or new media platforms, that aims to better the lives of the less fortunate or marginalised.
In addition to the $10,000 prize for the winner of the Sport for a Better World award, a donation of $50,000 will be awarded to the enterprise that is the subject of the winning coverage.
Follow Bayonle Arashi on twitter:@midassoccer