Job Description
Email & SMS Marketing Specialist
Position Type: Full-Time/ Remote (US EST Preferred) - Salaried
Department: Marketing
About the Role
We are looking for a talented and driven Email & SMS Marketing Specialist to join our team full-time. In this role, you will own the strategy, execution, and optimization of email and SMS marketing campaigns for our clients. You'll craft compelling copy, build high-performing flows, and use data to continuously improve results, all while collaborating closely with our creative and client teams.
We’re looking for someone who acts as a true strategic partner to our clients, someone who anticipates needs, brings ideas to the table, and keeps projects moving even when clients are slow to respond.
Key Tasks & Responsibilities
Develop, implement, and manage email marketing campaigns and automated flows using Klaviyo, Hubspot, Go High Level, (or similar platforms) across clients
Create and execute SMS marketing campaigns to drive customer engagement and sales
Design email templates and write compelling copy that aligns with brand voice and client objectives
Segment and target email lists to deliver personalized, relevant messaging to the right audiences
Monitor and analyze campaign performance, making data-driven adjustments to optimize results
Conduct A/B testing to continuously improve open rates, click-through rates, and conversion rates
Collaborate with creative and client teams to produce engaging, high-converting marketing materials
Maintain and grow email and SMS subscriber lists in full compliance with applicable regulations (CAN-SPAM, GDPR, etc.)
Report on key performance metrics and provide actionable insights to improve campaign effectiveness
Stay current with the latest trends, tools, and best practices in email and SMS marketing
Audit new client accounts and provide detailed 3/6/12m roadmaps
Proactively bring new ideas, campaign concepts, and strategic recommendations to clients without waiting to be asked, including seasonal opportunities, flow gaps, segmentation improvements, and testing ideas.
Take ownership of each client’s email and SMS roadmap, regularly reviewing performance and adjusting strategy ahead of key dates rather than reacting after the fact.
Plan campaigns well in advance (minimum 30 days out for standard sends, 60 to 90 days for peak periods like BFCM) and secure client approvals early to keep work on schedule.
Follow up persistently and professionally with clients on outstanding approvals, assets, feedback, and access requests. If a client goes quiet, keep the conversation moving through multiple channels and escalate internally when needed so deadlines aren’t missed.
Own deliverables from start to finish, tracking open items, communicating status updates, and closing loops without needing reminders from leadership.
Identify underperforming flows, campaigns, or list health issues and present clients with a clear recommendation and plan to fix them.
Flag risks, blockers, and delays early to both the client and internal team, along with proposed solutions.
Come to client calls prepared with an agenda, performance highlights, and at least one new recommendation or opportunity.
Requirements
Proficiency in English (written and verbal)
3+ years of proven experience in email and SMS marketing, with a strong focus on campaign management and flow creation
Proficiency in Klaviyo is mandatory
Strong analytical skills with the ability to interpret data and translate it into strategic decisions
Excellent copywriting and editing skills with a keen eye for brand voice
Hands-on experience with A/B testing and conversion rate optimization
Solid knowledge of email marketing best practices and compliance regulations (CAN-SPAM, GDPR, etc.)
Ability to manage multiple projects independently while also contributing as a collaborative team member
Strong organizational skills and exceptional attention to detail
Familiarity with eCommerce clients is a plus
Experience working in an eCommerce or marketing agency environment is a plus
A proactive, self-starting mindset with a track record of bringing strategic recommendations to clients rather than waiting for direction.
Strong follow-through and accountability. You don’t let tasks stall, and you’re comfortable following up repeatedly with clients to keep projects moving.
Confident, client-facing communication skills, including the ability to push back, advise, and drive decisions.
Experience managing client timelines and approvals across multiple accounts at once.
What We Offer
We believe that taking care of our team is just as important as taking care of our clients. Here’s what you can expect when you join Shero full-time:
Full-time position with competitive compensation and benefits
Including PTO, Sick days, Flex Time, & Paid Holidays (options for floating & or religious holidays)
Medical & Dental Benefits offered
Eligibility for 401(k) plan after 1 year of employment, with employer match up to 3% because we are invested in your future, not just your present.
Remote First Company, Our processes, culture, and communication are all built around making remote work feel connected and effective.
Opportunities for professional growth and development
A dynamic environment working with a diverse portfolio of clients
A collaborative, supportive team culture
Our Core Values
At Shero, our culture is built on:
Collaboration & Innovation — We foster an environment where great ideas thrive
Professional Vulnerability & Healthy Conflict — We grow by being open, honest, and constructive
Positivity & a Can-Do Spirit — We stay solution-focused and keep pushing forward
Continuous Growth — We are always learning and evolving
Additional duties may be assigned as the role and business needs evolve.
Diversity & Equal Opportunity Statement
At Shero, we believe that diverse teams build better work and that an inclusive workplace isn't just a policy, it's a practice.
We are an equal opportunity employer and welcome applicants of all backgrounds, cultures, life experiences, abilities, and identities. We know that true inclusion goes far beyond a statement in a handbook. It requires intentional, day-to-day commitment in how we hire, how we lead, how we communicate, and how we grow together.
We are dedicated to creating and maintaining a workplace that is free from discrimination and harassment in all forms. Every member of our team deserves to feel respected, valued, and empowered to do their best work.
Shero does not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable law.
We are continuously working to build a culture where everyone belongs, not just on paper, but in practice.
Job Tags
Full time, Seasonal work, Flexible hours