At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk.
We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface.
We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale.
We are seeking a HubSpot Marketing Hub specialist to build and run UpGuard’s email channel inside Marketing Hub. Email is the primary specialisation: modules and templates, audience selection, suppression, subscription types, and channel reporting.
This is a hands-on individual-contributor role. You will configure Marketing Hub, produce and QA emails, and own reusable lists, modules, and reporting. Email channel strategy sits with the Director of Pipeline Marketing. You will work with Design, Development, and Marketing Operations as a core contributor.
Audit the current Marketing Hub email setup: templates, modules, lists, workflows, subscription types, suppression, and reporting
Build and maintain the modular email library in Marketing Hub, including drag-and-drop modules with constrained design parameters and user input fields
Rebuild recurring emails as Marketing Hub templates using the module library
Test the library across common send types and fix issues with Design and Development
Document how modules and templates are used so producers can build emails in HubSpot without a designer on every send
Audit commonly used lists and document the audience logic behind them
Build reusable active lists and segments from the approved Marketing Hub and CRM property set
Implement suppression rules in HubSpot for active nurture, live deal, customer at risk, customer in renewal, and low engagement
Add inclusion and exclusion selections to the email briefing and list-building process
Partner with Marketing Operations on the approved-property dictionary used for campaign targeting
Refine the existing intake workflow and central email calendar
Build QA checklists and HubSpot-side checks into the path from Asana request to scheduled send
Surface audience overlap and competing sends before emails go out
Add practical email best-practice checks to the production workflow
Review and update subscription types and reconversion logic in Marketing Hub
Establish a channel-health baseline covering engagement, unsubscribes, spam complaints, deliverability, and contact volume
Build recurring HubSpot reports for performance by audience, campaign, and email type
Flag contact pressure, low-engagement cohorts, and sender-reputation issues
3+ years building and administering HubSpot Marketing Hub, including configuration work beyond sending emails from the UI
Demonstrated email specialisation: Marketing Hub email, modules and templates, personalisation tokens, lists, and workflows
Experience implementing suppression, subscription types, and list governance in HubSpot
Working knowledge of email deliverability, including authentication awareness, bounce and spam-complaint handling, and sender reputation
Ability to document audience logic and production steps so others can reuse them
Strong written communication and comfort working with Design, Development, and Marketing Operations as peers
Current HubSpot Marketing Hub Software certification
Experience with coded HubSpot email modules or HubL
B2B SaaS email programs covering nurture, campaign, and product or lifecycle sends
Experience with the HubSpot Campaigns object and marketing email reporting
Familiarity with Asana as the request and approval layer next to HubSpot
Monthly Lifestyle subsidy: Use this for financial, physical, and mental well-being
WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
$1500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries.
18 weeks paid Parental Leave: Irrespective of parenting role
Personal Leave Allowance: This includes sick & carer’s leave
Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
Top-spec hardware: All team members will be provided with top-spec laptops for their role
Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work
UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work! Apply now to find out why!
As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Please Note: Not all roles can be performed from the United States. Please check your specific job listing to confirm its advertised location. If the role you are applying for is listed as based in the US, we are currently only able to support hiring in the following locations: CA, CO, FL, IL, MA, MD, MO, OR, PA, TX, WA, and DC.
Before starting work with us, you will need to undertake a national police history check and reference checks.
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